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guji ETHIOPIA | 89+

guji ETHIOPIA | 89+

Regular price Rs.4,850.00 PKR
Regular price Sale price Rs.4,850.00 PKR
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The WISE Brew Coffee co.

Nestled amidst undulating hills and valleys, Guji's lush green forests paint a picturesque backdrop to the evolution of this exquisite coffee. Historically rooted in the Oromo culture, Guji's transformation from pastoralism to farming mirrors the region's changing dynamics. Rich in minerals, the area remained off-limits due to its mineral wealth, delaying the establishment of coffee farms and washing stations. However, with eased restrictions, Guji coffee emerged, challenging the status quo.

Guji coffee, an integral part of Oromo culture for centuries, has witnessed a recent shift in recognition. Once grouped under the broad "Sidamo" label, Guji earned its distinct identity in 2002. The region's diverse microclimates and fertile soil contribute to a wide array of regional landraces and hybrid varieties, offering a nuanced flavor profile unique to each area.

The debate over a singular Guji flavor profile persists, reflecting the region's diverse landscapes, altitudes, and microclimates. Smallholders contribute to the coffee tapestry by cultivating beans in semi-forest farms, delivering distinctive profiles based on washing stations. Meanwhile, larger plantations bring a sense of organization, standardized procedures, and unique profiles to the forefront.

The processing methods add another layer to Guji coffee's complexity. Traditionally available as washed or natural, Guji coffee now embraces the honey-processed method, enhancing its depth and dimension. The result is a captivating array of Guji coffees, each a testament to the region's terroir, varieties, and processing techniques.

TWB, navigating the challenges inherent in Guji's coffee journey, takes pride in curating a selection that pays homage to tradition while embracing innovation. The commitment extends beyond delivering exceptional coffee; it involves empowering local communities and elevating the standards of Guji coffee globally.

At TWB, the Guji coffee experience is not just about a cup of coffee; it's about preserving nature, honoring culture, and fostering meticulous craftsmanship. Each sip unfolds the narrative of Guji's rich history, from the verdant landscapes to the hands that cultivate and process the beans with care.

The Wise Brew Coffee Co. invites coffee enthusiasts to delve into the world of Guji coffee—a journey that transcends geographical boundaries, connecting the drinker with the essence of southern Ethiopia. As you savor the nuanced flavors in each cup, you become part of a story that celebrates tradition, embraces diversity, and uplifts the spirit of Guji.

 

Harvest: Certified Organic

Altitude: 1900 - 2200 masl

Arabica Variety: Heirloom 

Milling Process: Fully Washed, Sun-dried

Aroma: Fruity

Tasting Notes: Lemon, Blue-Berries, Cherries

Body: Medium, Smooth, Wine-like

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